|
Stand out from the crowd
One thing that the global financial crisis has helped many businesses do is review their direction and refocus again on their customers. It often takes challenging times to get us to see our business more clearly. However at the same time as many businesses are trying to come to grips with the changing economy, consumers too are changing, becoming more savvy, more selective and considered in their purchasing decision making. Despite this unpredictable environment some businesses seem to flourish. So what is it that these businesses do differently? Check out the following list and consider how you can apply these principles in your business. 1. Be clear about what you are selling – make a statement, be bold – get them talking about you. 2. Be passionate, be better at what you do than anyone else – most businesses operate on mediocrity. 3. Connect with customers in all ways – use window displays to sell your unique story, suggest add-ons, sms out special offers. 4. Be proactive, plan your marketing approach to be constantly in the minds of your customers. 5. Be resolute and determined – traits found in 98% of all successful business people. It is worth bearing in mind that repeat or referral clients are the most profitable because there are no acquisition costs. Howard Saunders, the UK based globetrotting trend watcher who spoke recently at the Westfield Breakfast Seminar Series, sees three trends for the future. 1. Push for Posh – value is critical. People want the best for less. Cheap stores are going upmarket, posh stores are focusing on value. 2. Anti Big – overseas department stores are struggling. Be innovative and creative in how you present your products or services to customers. 3. Einstein Time – Look after your customers. Give them reasons and time to love you. Offer surroundings that people will appreciate. Globally there is a big shift to Made Local and Buy Local. So define the opportunities presented by the local market – 18,000 people live in Glebe, with nearby educational facilities pulling a further 50,000 students into the area 5 days a week. Explore opportunities to connect with Glebe Brand. Opportunities exist to consolidate your business in terms of Glebe’s brand.
Think charming, eclectic, bohemian, alternative and holistic, and remember that Glebe is one of Sydney’s oldest Victorian villages. If you would like an electronic copy of the Glebe Business Precinct Strategic Branding, Marketing and Communications Plan and Glebe Brand Style Guide to consider how this might assist your business, please contact the Glebe Chamber of Commerce by emailing admin@glebechamber.com.au. Robyn Simon |